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Major European hotel group launches in Thailand

Major European hotel group launches in Thailand

Mark Elliott

- March 31, 2017

Steigenberger Hotel Riverside will open in 2019
Steigenberger Hotel Riverside will open in 2019

Deutsche Hospitality, the European hotel group that operates the Steigenberger brand, has announced plans to make its debut in Thailand.

The company has penned a management agreement for a new luxury hotel on the banks of the Chao Praya River in Bangkok. Scheduled to open in 2019, the Steigenberger Hotel Riverside will offer 259 rooms and suites and 900m² of conference and banqueting space.

For the leisure market, there will be a large 1,200m² spa and wellness area, including an indoor and an outdoor pool, plus a restaurant, roof terrace and VIP lounge. The hotel will also have its own jetty, allowing guests to take riverboat tours.

“The Steigenberger Hotel Riverside Bangkok is our gateway to the market in Thailand and allows us to establish a brand presence in a city of superlatives,” said Deutsche Hospitality’s CEO, Puneet Chhatwal. “Achieving such a step is a source of great pride to us, and this also strengthens the presence of Deutsche Hospitality in our target growth market of Asia.”

The company’s arrival in Thailand comes just two months after Deutsche Hospitality unveiled details of its first ever hotel in India. The Zephyr – MBD Steigenberger Hotel & Apartments is a luxury hotel which is scheduled to open in Bengaluru in 2020.

Deutsche Hospitality currently has more than 125 hotels either operating or under development worldwide, but mainly in central Europe. More than 50 of these are Steigenberger Hotels, and the company launched its first ever Jaz Hotel in Amsterdam in 2015.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Major European hotel group launches in Thailand

Mark Elliott

- March 31, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats