LOADING

TDM NEWS EVENTS IWTA SERIES TDM

creative website

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

Marriott brings another new brand to China

Marriott brings another new brand to China

Mark Elliott

- July 11, 2017

Marriott International has continued to introduce more of its brands to China, with the debut of its business-focused Fairfield brand in the country.

The launch of Fairfield by Marriott Nanning Nanhu Park follows an “exclusive development agreement” signed between Marriott and Dossen International Group in September 2016, which is targeting “aggressive growth” across China in the next five years. Marriott said the Fairfield brand’s roll-out would focus on second and third tier cities.

A room at Fairfield by Marriott Nanning Nanhu Park
A room at Fairfield by Marriott Nanning Nanhu Park

Positioned as a “select service” brand, Fairfield is a midscale product that aims to provide a series of convenient 24-hour facilities such as fitness centres and “grab and go” F&B outlets.

“The launch of the Fairfield by Marriott brand… gives travellers even more choice when travelling in China,” said Mike Fulkerson, Marriott’s vice president of brand & marketing for Asia Pacific. “This partnership gives us the ability to extend into the fast growing second and third tier cities throughout China, further building Marriott International’s portfolio.”

While Fairfield is not a major name in Asia, it is huge in North America. Currently the brand has nearly 850 hotels in the US, Canada and Mexico, and it is also growing fast in India following its debut in the country in 2013.

Located in the Qingxiu district of Nanning, the provincial capital of southwest China’s Guangxi region and a city of more than six million people, Fairfield by Marriott Nanning Nanhu Park offers 209 rooms, a restaurant and Fairfield’s other brand standard amenities.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Marriott brings another new brand to China

Mark Elliott

- July 11, 2017

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats