Maldives Marketing and Public Relations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism.

“We have seen temporary efforts in marketing Maldives to several niche markets in the past; without a significant result. Now we are in the process of creating a marketing plan to reach several niche markets in a sustainable manner. They include MICE, cultural and sports tourism. We are working with a consultant to formulate these strategies for 2020,” said Thoyyib Mohamed, managing director of MMPRC.

By the end of August 2019, MMPRC had marketed the products of Maldives tourism at 15 fairs in 12 markets and five roadshows in 13 markets. Furthermore, 12 joint promotion programmes, two global campaigns and several foreign media trips have been conducted with great success.