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NCL launches ‘Encore Moments’ to reward everyday heroes

Christian Tolentino

- September 19, 2019

Norwegian Cruise Line (NCL) has unveiled its Encore Moments campaign to recognise and reward everyday heroes across North America.

To celebrate the debut of the brand’s newest ship, Norwegian Encore, the cruise line is encouraging the public to nominate those who deserve an encore (applause) for the positive impact they have on their friends, family and communities.

Encore Moments will recognise the good works of individuals across the US and Canada by awarding a cruise to one winner from every state and province.

“Acts of kindness and compassion make a difference”

“We are in the people business, delivering positive, memorable experiences around the world,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line.

“We believe it is very important to make the time to celebrate and thank the people whose acts of kindness and compassion make a difference in the lives of their friends and families, and within their communities. We are very proud and excited to launch Encore Moments and we encourage the public to bring these hometown heroes to the forefront for a well-deserved encore.”

NCL - Encore Moments

NCL’s Encore Moments, which runs from 18 September to 18 October 2019, will recognise and reward 52 people across the US (one person from each state including the District of Columbia and Puerto Rico), and one person from each of Canada’s provinces and territories (excluding Quebec).

The 64 nominees with the most votes in their state, province or territory will win their choice of a three-to-five-day cruise for two on almost any Norwegian Cruise Line ship. They will also be provided airfare and accommodations for an award ceremony taking place in New York City on 16 December 2019.

Visit the campaign’s official webpage to vote or nominate a hero.

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NCL launches ‘Encore Moments’ to reward everyday heroes

Christian Tolentino

- September 19, 2019

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats