Norwegian Joy, Norwegian Cruise Line’s first ship custom-designed for the Chinese market, began its journey to Shanghai this week.

The brand new liner departed the Meyer Werft shipyard in Germany on 26 March for a 14-hour long conveyance along the Ems River.

This marks another key milestone in the ship’s delivery. Measuring 333 metres long and 41 metres wide, the ship is the second in the line’s Breakaway-Plus class and the first purpose-built for China.

“We are thrilled Norwegian Joy has officially begun her journey to China,” said David Herrera, president of Norwegian Cruise Line Holdings China. “As the first custom-built ship for the Chinese cruise market, she will offer a ‘First Class at Sea’ experience for our guests and we cannot wait to officially welcome her to the fleet this June.”

Following its official delivery on 27 April, the 168,800-gross ton Norwegian Joy will set sail for China, where it will be showcased through a port tour featuring one-day events at the ports of Qingdao, Shenzhen and Hong Kong, as well as VIP partner cruises from the ship’s homeports of Shanghai and Tianjin. A major launch celebration is then due to be held on 27 June in Shanghai, including a concert and an overnight cruise for VIP guests.

Norwegian Joy will include a range of facilities designed for the needs of the Chinese market, including a two-level go-karting track, an open-air laser tag course, a large video game arcade including dodgem cars, two multi-story waterslides, an outdoor park, the line’s largest upscale shopping area, themed F&B outlets and wellness facilities.

There is also a special VIP area called ‘The Haven by Norwegian’, which features suite accommodation, a private observation deck and concierge services.

The first Breakaway Plus Class ship, Norwegian Escape, launched in 2015. And a third, Norwegian Bliss, is due to enter service in 2018.