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Project Sunrise: A New Dawn for Ultra-Long-Haul Travel

Joe Cusmano

- June 19, 2024

After a period of uncertainty, the skies have cleared for Qantas’s ambitious Project Sunrise. The Australian flagship carrier has confirmed that its groundbreaking initiative is back on track. It promises to revolutionise long-distance travel with nonstop flights that seemed like a distant dream just a few years ago.

The Challenge and Triumph of Innovation

The journey to this point has not been without its turbulence. In 2024, Qantas faced a setback when the delivery of its new Airbus A350-1000 fleet was delayed by six months. The cause? A redesign request from regulators for the aircraft’s centre fuel tank – a critical component for the ultra-long-range missions envisioned by Project Sunrise.

Christian Scherer, CEO of Airbus’ commercial aircraft division, acknowledged the challenge, stating, “We have to redesign the centre tank, the extra fuel tank, that will allow the Sunrise mission, and that explains the shift.”

Approval and Anticipation

Fast forward to June 4, 2024, at the IATA’s annual general meeting in Dubai, where Qantas head Vanessa Hudson delivered the news that aviation enthusiasts and industry professionals had eagerly awaited. The extra fuel tank, capable of supporting 22-hour flights from Australia, had received the green light from the Australian Civil Aviation Safety Authority.

Speaking to The Sydney Morning Herald, Hudson expressed optimism about the project’s progress, “We’re working very closely with Airbus, and the first aircraft is due to arrive in mid-2026. It’s passed all the certifications, so we’re optimistic about the delivery timetable.”

A Vision Realised

Project Sunrise is more than just a technical achievement; it symbolises resilience and determination. Initially, Qantas ordered 12 A350s in 2022, followed by another 12 in 2023, with the vision of connecting Sydney and Melbourne directly to New York and London. However, the COVID-19 pandemic forced the project into hibernation, casting doubt on its future.

Now, with the regulatory hurdles overcome and the first of the 24 A350-1000s expected to start service in 2026 – a year later than initially planned – Qantas is poised to usher in a new era of travel. Executives, crew, and passengers are gearing up for an experience that will shrink our world, making distant destinations more accessible.

The Horizon Awaits

As Project Sunrise prepares for takeoff, it is a testament to human ingenuity and the relentless pursuit of progress. For Qantas, the dawn of ultra-long-haul travel is not just on the horizon – it’s here and ready to change how we see the world.

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Project Sunrise: A New Dawn for Ultra-Long-Haul Travel

Joe Cusmano

- June 19, 2024

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats