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Q&A With CheapAir.com CEO: Summer Travel, Industry Trends & Best Fare Deals

Simon Willmore

- April 6, 2017

CEO Jeff Klee started CheapAir.com in 1989 from his college dorm room after getting a crash course in the airline industry from planning his own backpacking trip through Europe on a student’s budget. Today the company has a team of more than100 and a mandate to make it easier and less stressful for consumers to buy affordable airline tickets. He sits down to chat with us about summer travel, industry trends for 2017 and how to really find the best fare deals. 
 
Q: What are the cheapest days to fly?  
A: June 6th is the least expensive day to travel in June, and the least expensive day to travel overall this summer.
July 4th is the least expensive day to travel in July, with the 3rd and 5th following close behind in value for money.
August 22nd is the cheapest day to fly in August.
September 12th is the least expensive day for air travel in September.
 
Q: How much will travelers save by flying on those days?  
A: Summer travel is at a premium, but individual dates vary quite a bit. By flying on the cheapest days, right now travelers will save $97 on average as compared to the most expensive days.  You can see which dates are best for savings by utilizing the color-coded calendar on our easy-to-use Summer Flights page
Fares can fluctuate quite a bit, so it’s also helpful to look at savings by day of the week. Flying on a Tuesday or Wednesday this summer will save you about $60 compared to flying on a Sunday (the most expensive day of the week for air travel), for example.
 
Q: What is the most expensive travel day of the entire summer? Why?  
A: July 9th, the Sunday after the Fourth of July is the most expensive travel day of the summer with an average fare of $481.
 
Q: What travel trends do you forecast for 2017?  
A: 1. New airfare options –  In 2017, airlines will continue their efforts to “de-commoditize” their offerings. More than ever, travelers will be free to choose from budget, low frills airlines, or, for a little more, a more premium experience on a full service carrier. Even within a single airline, there will be differentiated experiences. By next year, Delta, American, and United will all offer a menu of fare options — deeply discounted Basic Economy for those who care mostly about price and can live without advance seat assignments and the ability to change; standard economy for those who want to pick a seat and have a little more flexibility; and premium economy for those who want a little extra leg room. 

2. Introduction of AI – 2017 will not be the year that the robots take over travel bookings, but consumers will begin to see the impact of artificial intelligence implementation to the travel booking and support experience as airlines and online travel agencies incorporate AI. 

3. New payment options – Offering consumers a convenient, more comfortable online experience from search to payment is always trending in the Internet era. We’ve recently begun accepting monthly payments to appeal to the customer who may not have (or even want) a credit card. We also expect to see more travel retailers accept more forms of digital payment like Apple Pay or Bitcoin, which we have been accepting since 2014.

4. Mobile growth – Today close to two thirds of all U.S. mobile phone users have a Smartphone. The airlines and airports continue to filter development dollars into apps to help us with way-finding, flight scheduling and even on-board amenities. Customers are using their Smartphones as an extension of themselves, so the airlines and travel agencies will continue to make improvements that help personalize the travel experience and impact travel ease, logistics and amenities.

5. Travel agents are back in fashion – The traditional travel agent is making a comeback – all the way back from the brink of extinction. Somewhat surprisingly, it turns out that Millennial shoppers are helping with the travel agent renaissance. Knowledgeable agents are carving out a lucrative niche catering to busy young people who rely on travel agents’ destination and logistics expertise to cut through the online noise and streamline their experience.

6. Flights to Cuba – Commercial flights have finally resumed to Cuba, and there are now affordable options from virtually any U.S. gateway to get you there. Round trip flights to Cuba no longer cost hundreds of dollars on a charter, but make Cuba accessible for many Americans at a much more comfortable price point. As the only online retailer selling these flights, we’ve seen quite an uptick in interest and sales to Cuba and expect to see bookings continue to increase as the U.S. traveler becomes more comfortable with Cuba as a destination.

7. Self-service in airports – Less sexy, but always hugely important to travelers, self-service kiosks will continue to automate bag drops, printing of boarding passes and even some elements of security checkpoints. International travelers to Europe have been experiencing this for years, but the United States is still playing catch-up. 2017 might be the year even smaller, regional airports take the self-service plunge.

8. Onboard experience/amenities/ entertainment – In-flight entertainment will continue to be an area where airlines can improve the in-flight experience. Lufthansa is out in front with an aim to improve the overlooked audio experience. The carrier will be offering cinema quality sound in 2017, regardless of the headphones used. Air France is rolling out a Netflix-like experience for customers to utilize. You simply download their app and can then book and download your in-flight entertainment prior to boarding. There are also airlines testing out in-flight navigation improvements (including timings) where you can pull up a map and put in your final destination. The improvements allow customers to see what time they might be sitting down for dinner with loved ones while still mid-flight.

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Q&A With CheapAir.com CEO: Summer Travel, Industry Trends & Best Fare Deals

Simon Willmore

- April 6, 2017

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats