ATPCO announced it has signed a multi-year deal with Qatar  Airways for its Routehappy merchandising solution. The agreement will see ATPCO create and distribute  all content types—Amenities, UTAs (Universal Ticket Attributes), and UPAs (Universal Product  Attributes)—for the carrier to all third-party distribution channels that subscribe to Routehappy. Content  will be distributed via indirect channels.

The deal will enable Qatar Airways to update visual content for multiple sales channels and industry  partners such as Amadeus, Kayak, Sabre, and Trip.com so each channel is consuming consistent and  accurate content straight from the source. When sales channels show only price and schedule, airlines  cannot showcase the investments they have made in products, services, and travel experiences, and  consumers can’t fully appreciate the value included with a ticket. ATPCO’s own internal data from airline  and channel partners reinforces that consumers respond better to flight shopping results that visually  showcase the flying experience over commoditized displays.

ATPCO’s Retailing API currently receives nearly 30 million calls a day, with more than 50 sales channels  consuming its content. This ensures Qatar Airways merchandising content will have a broad reach with  sales channels that are selling the carriers’ flights. By leveraging the reach of the Routehappy merchandising solution, Qatar Airways can create and publish content like UPAs once and distribute them  everywhere they want that content consumed.

Qatar Airways has won numerous awards each year for its excellent customer service, premium products, and five-star travel experience, including the prestigious Skytrax award for the “Airline of the year” in  2022, along with Qatar Airways subsidiary Hamad International Airport being named the “best Airport in  the World, two years in a row in 2022, by the Skytrax World Airport. However, none of this is currently  visually portrayed in the shopping displays of third-party channels. With this ATPCO agreement, the  carrier will be able to showcase its content on third-party distribution channels more easily while having  the ability to integrate all Routehappy content types on Qatar Airways’ NDC channel, giving passengers and travel agents time-sensitive and relevant content as they shop.

“Flight shopping is all about the display and how a brand presents its product to the consumer. ATPCO  welcomes Qatar Airways to the Routehappy family, and we look forward to distributing visually  compelling content that highlights their five-star products and services,” said Chris Phillips, vice president  of global sales at ATPCO. “With this new partnership, Qatar Airways can realize untapped revenue  benefits through opportunities like improved branded fare upsell. Global flight shoppers will be able to  visualize their travel options in the shopping path and choose the experience that best fits their needs.”