Qatar National Tourism Council (QNTC) has announced the launch of its new global social media campaign #LoveQatar this week,  to help build solidarity and connect the international community during the COVID-19 pandemic.

The series of videos send out a message of hope, togetherness and renewed spirit from Qatar and its people.

Centered around the concept of ‘love from Qatar‘, the campaign harnesses the fond memories Qatar has of its visitors from around the globe, as well as the rich cultural exchanges between peoples and the impression Qatar imprints in the hearts of its guests.

“Tourism is undoubtedly going to change in a post-pandemic world”

#LoveQatar has been launched during a transformative period for the State of Qatar, which has seen the country at the forefront of the international response to coronavirus. State-backed initiatives to support the international community have included the distribution of essential PPE across Asia, Africa and Europe, delivering field hospitals to Italy and leveraging its award-winning national carrier, Qatar Airways, to repatriate more than one million individuals stranded by border closings.

Akbar Al Baker, secretary-general of Qatar National Tourism Council and group CEO of Qatar Airways, said: “We in Qatar are proud to play a role in helping the international community respond to the pandemic. Tourism is undoubtedly going to change in a post-pandemic world, and QNTC is committed to continuing to evolve its tourism offering to meet these changing consumer and industry demands.”