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Revenge travelling is real: Europeans still planning 2021 trips despite second wave

Kristin Mariano

- November 23, 2020

European travellers have a stable and positive attitude towards travel but concerns over falling ill at the destination and quarantine restrictions have resulted in postponing more trips to 2021, according to the latest report “Monitoring Sentiment for Domestic and Intra-European Travel: Wave 2” released today by the European Travel Commission (ETC).

Similar to the Results of Wave 1, a majority of respondents (54%), indicate that they intend to take a trip in the next six months. Travel within Europe is the top choice with the same percentage of respondents (39%) planning to travel domestically and to other European locations. Nonetheless, the survey highlights an 18% drop in a stated preference for travel before the end of 2020 and slight increases in uncertainty about exact timing (+6%) and specific destination (+8%) compared to data collected for the previous wave.

Leisure is the primary purpose for almost 65% of the surveyed Europeans with short-term travel plans while visiting friends and relatives would be the primary purpose for another 20%. Despite the effect of COVID-19 on urban destinations, city breaks prevail as the most favoured type of leisure trip among 21% of respondents. Simultaneously, with winter on the way, there seems to be a sharp 39% increase in the share of respondents opting for skiing and snowboarding holidays.

With COVID-19 cases on the rise again, health and safety is the primary consideration in any travel plans of Europeans. Air travel continues to be regarded as the least safe part of a journey according to 20% of respondents. The existence of flexible cancellation policies is now the main driver of travel decision-making among Europeans, standing at close to 11%. The possibility of an effective vaccine or treatment for COVID-19 follows closely behind at 10%.

Winter worsens the short-term effect of COVID-19

The results reveal that primary concerns for those intending to travel in the short-term are still the quarantine measures during a trip (15%). However, the possibility of falling ill at the destination and rising numbers of COVID-19 cases, both around 13%, now loom larger in people’s minds. Uncertainty about the exact timing of a trip is also a major issue, with approximately 35% of Europeans not knowing when they will travel next.

ETC executive director Eduardo Santander said, “The latest numbers clearly show that Europeans’ desire for travel stays strong amid the reimposition of lockdowns and travel restrictions across Europe. EU governments must take a step forward and find a compromise together with the health authorities on practical solutions on how to implement necessary protocols and safely restart travel operations. Europeans deserve to see their families or have a short holiday break during the upcoming winter holidays”.

The ETC report surveyed nearly 6,000 respondents against the backdrop of the coronavirus pandemic and the unprecedented impact it continues to have on global tourism.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Revenge travelling is real: Europeans still planning 2021 trips despite second wave

Kristin Mariano

- November 23, 2020

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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