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在刚过去的2016年，日本酒店业经历了平均房价（ADR）的显著上升。
根据STR发布的全年数据显示，日本的平均房价增长了5.2％至15，396日元，部分归功于日元的走强，在2016年日元兑换美元升值了10%。这也是自2011年以来，日元的首次升值。
2016年，前往日本旅游的国际旅客人数增长22%，达到超过2400万人次，不过虽然这一趋势良好，在日本全国范围内的酒店入住率却下降了1.2%至82.7%。
平均每间房可赢利额增长4.2%，为JPY12729。
日本的酒店平均入住率仍然比亚太的平均值69%高出13%，然而日本的平均房价超过该地平均房价100.46美元约35美元。
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