Travel companies can now access an even wider range of imagery and video content following the launch of a new B2B portal from Rich Media Exchange (RME).

The latest version of the digital library has now gone live, comprising in excess of 2,000 videos and 500,000 images from travel suppliers worldwide. These can be accessed and used by thousands of travel sellers and media outlets.

A series of tiered service offerings are now available; travel suppliers can choose a base level subscription for US$69 per month, which provides inclusion in RME’s digital content library. A second tier offering offers ongoing distribution to more than 1,800 media outlets. And finally, RME offers a resource for companies and consortia needing a customised portal, hosted on their own website, for their internal customers and employees.

“We know that including video in travel marketing materials is essential in today’s competitive, video-reliant culture, and that it’s a significant investment for any marketing budget,” commented Kulin Strimbu, president & CEO of Rich Media Exchange.

“We provide an alternative hosting and industry distribution solution for those high value assets to live past one ad cycle and keep working to expand brand message and increase the ultimate ROI of the original investment.”

In the latest version of its B2B portal, RME has also added a “pay to play” capability to its content management platform, which is still free to travel sellers. For a small monthly fee, companies can now automatically access the wider range of capabilities within the digital library of imagery and video, directly from the website.

RME is the strategic content partner of Travel Daily Media USA.