Virgin Group founder Richard Branson has unveiled his new luxury cruise ship in Dover. The ship, christened Scarlet Lady, is the first of four Virgin Voyages ships which will come into service each year for the next four years.

The ‘Lady ships’ fleet will offer adults-only cruising to a new audience hungry for the luxe of a boutique hotel at sea. The cruise line, set to make its maiden voyage in April, boasts state-of-the-art technology and is targeted specifically at travellers looking for a more sophisticated cruise experience.

He said: “I have dreamed of starting my own cruise line since I was in my twenties and I’m thrilled that moment has arrived. The Scarlet Lady is truly special and we’ve worked with some of the world’s most sought-after designers, artists and architects to craft an extraordinary experience. The benefit of our five decades in business in so many industries is that we can offer a voyage like no other.”

Other features of the ‘Lady ships’ include interiors created by designers such as Tom Dixon, and on-board entertainment which takes inspiration from festivals. Gigs, nightclubs, comedians, drag artists, and a variety of unusual shows feature, all unlike anything you will find at sea. Each ship contains 1,330 cabins, and nine in 10 Virgin Voyages staterooms will feature a balcony with an ocean view.