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Ritz-Carlton creates luxury cruise line

Ritz-Carlton creates luxury cruise line

Mark Elliott

- June 23, 2017

Ritz-Carlton is diversifying its operations with the launch of a new luxury cruise line.

Marriott’s luxury brand has teamed up with Douglas Prothero, Lars Clasen and Oaktree Capital Management to launch “The Ritz-Carlton Yacht Collection” – a new venture that will include three large yachts handling fewer than 300 passengers each.

“The Ritz-Carlton Yacht Collection will have a distinctive personality and the vessels are sure to be true stand outs in some of the most glamorous ports around the world,” said Herve Humler, Ritz-Carlton’s president & chief operating officer. “This unique combination of yachting and cruising will usher in a new way of luxury travel.”

The Ritz-Carlton yachts will have a capacity of fewer than 300 passengers
The Ritz-Carlton yachts will have a capacity of fewer than 300 passengers

The first Ritz-Carlton vessel will measure 190 metres in length and will be able to accommodate up to 298 passengers in 149 suites, each with its own private balcony. Accommodation will include two 138m² duplex penthouse suites.

The Ritz-Carlton yacht will also feature a restaurant based on the three Michelin-starred Aqua restaurant at the Ritz-Carlton Wolfsburg, plus a spa, lounge and wine bar. The company said it would also collaborate with local chefs, musicians and artists to create “experiences” for its passengers.

Ranging from seven to 10 days, the yachts’ itineraries will initially include seasonal voyages in the Mediterranean, Northern Europe, the Caribbean and Latin America. Ritz-Carlton said that passengers would enjoy the “casual freedom of a yachting vacation”, and due to their relatively small size, the yachts will be able to call at ports that are inaccessible to large cruise ships. Capri, Portofino, St Barths and Cartagena were cited as examples.

Reservations for the Ritz-Carlton Yacht Collection will open in May 2018, ahead of its scheduled launch in the fourth quarter of 2019.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Ritz-Carlton creates luxury cruise line

Mark Elliott

- June 23, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats