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Riyadh Air and Singapore Airlines sign strategic agreement to establish commercial partnership

Kanchan Nath

- June 6, 2024

Riyadh Air and Singapore Airlines (SIA) have signed a Memorandum of Understanding (MoU) to establish a new partnership between the two airlines.

The agreement was inked by Riyadh Air Chief Executive Officer (CEO) Tony Douglas and Singapore Airlines CEO Goh Choon Phong on the sidelines of the 80th International Air Transport Association (IATA) Annual General Meeting and World Air Transport Summit in Dubai, the United Arab Emirates, on 2 June 2024.

Under the MoU, the carriers will explore opportunities for interline connectivity on each other’s services, subject to regulatory approval. They will also work on other potential areas of commercial cooperation, including codeshare arrangements, reciprocal benefits for their frequent flyer programme members, cargo services, customer experience, and digital innovation as a precursor to a deeper, long-term, strategic partnership.

These will potentially offer Riyadh Air’s guests access to SIA’s network in South East Asia and the South West Pacific region, and SIA’s customers greater access to the Middle East region through Riyadh Air’s network.

Riyadh Air is a new airline based in Saudi Arabia, and it is expected to commence commercial operations in 2025, offering customers travel options to and from the Middle East.

Tony Douglas, Chief Executive Officer, Riyadh Air, said: “Our strategic partnership with Singapore Airlines unlocks significant benefits for our future guests as it grows our network in partnership with the World’s Best Airline. We see huge potential for strong connectivity in South East Asia and both Australia and New Zealand through the award-winning hub at Singapore Changi Airport, while also providing opportunities for westbound passengers to connect across the Kingdom of Saudi Arabia and the Middle East region on Riyadh Air. This relationship is a meaningful and deep cooperation that starts with a wide-ranging codeshare agreement and is expected to include a broad range of areas including digital and technology, loyalty and cargo.”

Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said: “This win-win strategic partnership with Riyadh Air will enable us to offer even more options, enhanced connectivity, and greater benefits to our customers. Together, we can facilitate the growth of passenger travel between Saudi Arabia and Singapore, and beyond, via our respective networks, supporting both tourism and business links. The MoU will also allow us to find ways to work together to enhance customer experience and cargo services, and harness digital tools and solutions, potentially bringing greater benefits to both airlines in the future.

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Riyadh Air and Singapore Airlines sign strategic agreement to establish commercial partnership

Kanchan Nath

- June 6, 2024

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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