Rove Hotels, a joint venture between Meraas and Emaar Properties PJSC, has announced its first hotel management agreement in the UAE to operate Rove Mina Seyahi in the heart of Dubai Marina.

Rove Hotels, a contemporary midscale hotel brand, has signed a long-term management agreement with Mada’in Properties PJSC to operate the 270-room Rove Mina Seyahi and Rove Residences Mina Seyahi, a collection of 443 serviced residences which will soon open for sale.

Focused on connectivity, Rove Mina Seyahi is located adjacent to Al Sufouh Road, with easy access to the Dubai Metro and Dubai Tram. In addition, the beach and Dubai Marina promenade are within walking distance, giving hotel guests and residents a range of leisure and lifestyle choices.

The Rove Mina Seyahi is envisioned as a 50-story tower and is expected to be operational in 2021.

“Rove Hotels will make Rove Mina Seyahi stand-out and appeal to the new generation of travellers, entrepreneurs and investors”

Abdulaziz Al Awar, chairman of Mada’in Properties PJSC, said: “Rove Mina Seyahi is our first mixed-use hospitality development in the UAE, having delivered Marina Arcade, a chic residential super-tower. With the strong focus of the Dubai Marina district and the surrounding areas on luxury hotel projects, the contemporary midscale value proposition of Rove Hotels will make Rove Mina Seyahi stand-out and appeal to the new generation of travellers, entrepreneurs and investors.

“We will roll out the launch of Rove Residences Mina Seyahi shortly, enabling customers to own a signature Rove Residence in one of the region’s most sought-after waterfront developments, the Dubai Marina.”

Key features and amenities

Rove Mina Seyahi will offer a swimming pool, fitness facilities, meeting rooms, children’s play area, and the signature all-day restaurant, The Daily Mina Seyahi.

Key elements of Rove including a double-height ceiling lobby, outdoor pool and deck, 24-hour self-service laundromat, convenience store, luggage storerooms, safety deposit boxes, and ample parking will be featured at the Rove Mina Seyahi. Hotel guests have the convenience of a late check-out time of 2pm and a range of smart services including Wi-Fi connectivity.

“Access to the wide choice of lifestyle amenities and to deliver fuss-free and super-efficient service will be key selling points of the development”

Olivier Harnisch, chief executive officer, Emaar Hospitality Group, added: “The agreement to operate Rove Mina Seyahi underlines the clear value-add and distinctive identity that the home-grown Rove Hotels brand has earned in a short span of time since its inception. It delivers the positioning of Rove Hotels being designed for new generation travellers who recognise value, stay connected, and seek culturally inspired surroundings.

“Dubai Marina’s central location, the access to the wide choice of lifestyle amenities, and the signature identity of Rove Hotels to deliver fuss-free and super-efficient service will be key selling points of the development. We will continue to explore such management contracts in the UAE and the region for Rove Hotels.”

Mada’in Properties PJSC is currently also developing a residential community in Dubai South near the Al Maktoum International Airport as well as a community retail centre in Dubai Marina.

Rove Hotels currently has five operational hotels in Dubai: Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina.