Travel industry’s technology provider Sabre Corporation and Booking.com recently inked an agreement that will enable Sabre agency customers to access all Booking.com listings through the new Sabre Content Services for Lodging.

Sabre Content Services for Lodging is the industry-first technology solution that solves hotel industry fragmentation and makes it easy for travel buyers to shop, compare and book millions of hotel options.

The new platform will officially launch in late 2018 and will be available via Sabre APIs as well as the Sabre Red Workspace, GetThere and TripCase.

The solution will help drive more efficiency and revenue with increased lodging choice as well as enable improved optimization capabilities to better manage chain, property, and rate-level preferred content.

“Allow travel buyers to meet the growing demand for alternative lodging options”

“We’re constantly working to expand our lodging offerings and bring even more options to our agency customers,” said Traci Mercer, senior vice president of lodging, ground and sea for Sabre Travel Network.

“Our collaboration with Booking.com allows us to offer a comprehensive set of interesting and unique properties to our systems. Adding the Booking.com portfolio to Sabre’s lodging offering will allow travel buyers to meet the growing demand for alternative lodging options and deliver even more value to their travellers,” Mercer added.

Getting Booking.com on board is a big deal as it has more than 28 million listings including more than 5.4 million reported listings under homes, apartments and other unique places to stay. Booking.com also boasts of more than 1.5 million bookings every day.

“As our mission at Booking.com is to empower people to experience the world, this new partnership with Sabre will enable even more travelers to quickly and easily find their ideal place to stay,” said Ripsy Bandourian, senior director of partnerships and business bookers at Booking.com.

Bandourian also explained that “working with Sabre enables us to expand our reach to their global network of high-value travel buyers, instantly connecting all of their customers with the unparalleled depth and diversity of our accommodation offering, including everything from great business hotels to convenient city apartments and boutique B&B options in every corner of the globe.”