Described by Sabre as a way to enable “complete digital transformation through intelligent retailing” the DACP uses dynamic pricing, a super-powerful shopping engine and a mobile-centric workspace for airline agents to roll-out content to customers directly through mobile devices, which will help carriers promote their brand while at the same time making the most of revenue streams.

“A major advancement”

Commenting on the new platform, a head-to-toe redesign of the company’s Interact Interface tool, David Shirk, Sabre president of Travel Solutions, said: “The development of our new Digital Airline Commercial Platform marks a major advancement in the technological capabilities available to airlines.

The platform gives airlines a competitive edge to differentiate themselves while further enhancing the travel experience with industry-first retailing capabilities. Success in today’s dynamic environment requires technology that will push the boundaries – the Commercial Platform we’re announcing today will transform the way airlines do business moving forward.”

Etihad’s comments came from Bhaskara Rao Guntreddy, head of solutions and innovation at the airline, who noted: “Building solutions with real-world data and receiving continuous feedback from the airline are key ingredients to successful development.

“During initial testing phases, Sabre’s fares optimization and dynamic pricing technology have already proven their potential to achieve incremental revenue growth. By using Dynamic Availability, our pricing analysts at Etihad can be more aligned to our business strategy.”

“Less stressful, more seamless and more personalised”

Discussing Aeroflot’s involvement with the DACP and putting capital into new functionalities, such as an upgraded agent workflow system which aims to improve productivity by up to 30%, Ilia Perevalov, deputy chief information officer at Aeroflot, said: “Investing in new capabilities is critical to our airline and guest experience, and Sabre’s digital technology will help us achieve our vision of becoming one of the world’s most innovative and customer-centric carriers.”

Adding: “In today’s digital world, our customers expect a reimagined air travel experience. As the Digital Workspace launch partner, we will transform the airport experience to be less stressful, more seamless and more personalised – taking another step towards becoming a truly digital airline.”