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Second-hansa: German airline gets creative with old aircraft

Alastair Newport

- October 1, 2019

Here is a nice little story of recycling and sustainability within the industry, sadly, it will never do enough to counteract the vast plumes of pollution we’ve contaminated the planet with for decades — but you might be able to grab yourself a nice coffee table or an expertly engineered wall-clock to mark the minutes on the countdown to our impending, and no-doubt, inevitable doom. 

In collaboration with Lufthansa, Miles & More and Lufthansa Technik, Lufthansa WorldShop is now offering an exclusive product range using materials from retired aircraft. The Lufthansa Upcycling Collection consists of 15 unique products created from parts of a Lufthansa Airbus A340-600 D-AIHO, in addition to discarded interior materials. 

https://youtu.be/ynWqbnsTENA

Using sustainable resources and suppliers, the comprehensive collection of trinkets and travel accessories includes messenger bags, keyrings and briefcases to limited edition furniture including wall clocks and coffee tables. Following ten years of service for Lufthansa, the decommissioned Airbus was professionally dismantled in Teruel, Spain with designers on hand to extract large elements of the aircraft fuselage amongst other materials to create the collection.

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“The world of flying has a very special fascination for many people. Foreign countries, the lively hustle and bustle at airports, big airplanes – all this immerses people in a unique world and many fans would like to take a part of this into everyday life”, says Sebastian Riedle, spokesperson and managing director of Miles & More GmbH.

“The special thing about the Lufthansa Upcycling Collection is that something of the aircraft’s spirit can be preserved. There are so many possibilities to give discarded materials a second life in a different way. Together with our colleagues from Lufthansa and Lufthansa Technik we were enthusiastic about this idea right from the start and have created a true milestone with the new Lufthansa Upcycling Collection”.

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Second-hansa: German airline gets creative with old aircraft

Alastair Newport

- October 1, 2019

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats