Hilton has launched Signia Hilton, its new meetings-and-events-focused brand, designed for meeting professionals and business travellers.

“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs,” said Christopher Nassetta, president and CEO, Hilton.

“We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.”

With a minimum of 500 guest rooms and 7sqm per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travellers with special arrivals, modern guests rooms with Digital Key technology, elevated lobby experiences, a destination bar and signature restaurant at each property, premium wellness offerings, and The Signia meeting experience, which will be the signature showpiece of the brand.

Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings.

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton.

“A new, elevated standard”

“After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”

Signia Hilton will be a global brand with a curated portfolio of hotels in key urban and resort locales and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.