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Strong recovery signals for Malaysian hotel sector

Strong recovery signals for Malaysian hotel sector

Megha Paul

- August 28, 2020

Advance hotel bookings is on the rise for Malaysian hotels, even though international travel is off limits, as per latest report from travel technology leader eRevMax. The company has been tracking reservation trends for its connected properties since the beginning of the pandemic and is now witnessing reservation growth in various geographies worldwide.

Holding January 2020 as constant and computing the percentage change across the following months, this report reflects the reservation trends, based on data processed by eRevMax for its client hotels in Malaysia.

Malaysia closed its borders to international tourism in March, like the rest of the world. The South East Asian country, which was one of first to get hit by the coronavirus, started opening travel and tourism activities since June. It relaxed its lockdown measures and allowed interstate travel to resume and opening of various services including amusement and water parks, spa, and reflexology centres, among others. In July, Malaysia reopened its borders partially to medical tourists, and earlier this month, the country announced its travel bubble with Singapore.

The reopening announcement met with a surge in bookings. In July, the number of bookings processed by eRevMax, improved to 72% of January, and in August, it has reached almost 95% so far, showing extremely positive travel sentiment in Malaysia.

“The resilience of the hospitality sector has never failed to amaze me. It is very reassuring to see this revival in demand amidst a pandemic situation. If we look at Malaysia, January is the peak tourist season while July-August is relatively low on tourism activity. Seeing reservations close to high season level is a testimony to people embracing travel again as witnessed from the sharp growth in advance booking numbers,” commented Udai Singh Solanki, co CEO and CTO of eRevMax.

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Strong recovery signals for Malaysian hotel sector

Megha Paul

- August 28, 2020

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats