SUNx Malta, in collaboration with the World Travel & Tourism Council (WTTC) has launched a climate resilience campaign called ‘Bend Our Trend’.

Led by a 90-second animated video, the campaign is designed to encourage travel and tourism companies and communities to adopt climate-friendly travel, create climate-neutral ambition plans and file these on the SUNx Malta UNFCCC-linked registry.

With the support of Malta’s minister for tourism and consumer protection, Julia Farrugia Portelli, who has declared her country to be a global centre of climate-friendly travel, it is deploying tools to help the entire tourism sector in its essential transformation to a 2050 Paris 1.5 trajectory.

Farrugia Portelli said: “Our commitment to climate-friendly travel is even more important in a world where we need to plan our post-COVID19 future to also respond to the existential climate crisis – the effects of which are already upon us. Malta is a strong supporter of the Paris Climate Agreement and the EU Green Deal: through our work with SUNx Malta we will help bring travel and tourism to the table.”

Gloria Guevarra, president and CEO of WTTC said: “This is another important step to encourage the tourism sector to support the Paris Climate Agreement, in line with our long-standing engagement with UNFCCC to achieve Climate Neutrality by 2050. The present COVID-19 crisis has highlighted more than ever, the importance of ensuring sustainable travel as a key enabler to future recovery and growth. WTTC members are committed to play a leadership role.”