Brits are going crazy for staycations according to Sykes Cottages, which has announced a 32% increase on domestic holiday bookings in January 2017 versus last year.

The Lake District in particular is proving popular with customers, with bookings up 67%. Wales is following closely with a 40% increase.

Graham Donoghue, CEO at Sykes Cottages said: “We’re seeing holidays in the UK fly off the shelf this January with greater demand than ever before. Our website has handled over 4.2 million holiday searches since Christmas proving the current strength of the market. It’s phenomenal to see how many people are choosing to holiday in the UK rather than go abroad this year.

“This trend is a huge opportunity for our property owners to increase bookings. We’ll be helping them to take full advantage of this surge by continuing to invest significantly in marketing our website.”

Inbound tourism is also going from strength to strength with a 71% increase on UK holiday bookings from overseas visitors booking in January 2017. This supports VisitBritain’s data forecasting an increase in overseas visitors to 38.1 million visits in 2017.

The turn-of-year #LoveTravel campaign will run until the end of March.