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Mabrian


Festivals

Air capacity to Spain up +9.4% this Christmas, driven by European markets

According to Mabrian’s data intelligence on Christmas demand, Spain is strengthening its position as a global tourist destination with significant growth in demand from European and long-haul markets


Appointments

Mabrian appoints Cristina Panizo as Head of Insights & Tourism Advisory

Mabrian builds up an experts’ team that provide data insights powered by its world-class travel intelligence platform.


Global

Long-haul markets show potential to drive high-impact tourism in Barcelona

Long-distance markets are emerging as an opportunity to boost high-impact tourist demand to Barcelona, ​​​​as stated by Mabrian, the global travel intelligence platform.


Global

India outbound to reach 100 million trips by 2030: Cendra

As Europe gains traction among India’s travel demand, destinations have a unique opportunity to better align their offerings with the needs and expectations of this diverse market, with outbound tourism poised for remarkable growth.


Global

Essential to grow air connectivity to Oceania

 Mabrian’s analysis highlights a growing gap between rising travel demand and lagging air connectivity in Oceania. While key markets like the United States, India, China, and Europe show increased interest in traveling to the region for 2024, air seat availability in many areas remains below pre-pandemic levels, which presents a challenge for Oceania’s travel & tourism industry.


Germany

Long-Haul trips boost German travel plans for autumn 2024: Mabrian

While Mediterranean countries continue to attract German travellers, long-haul destinations, particularly in the Middle East and Asia, are becoming increasingly popular for autumn 2024


Global

Russian Tourism to Abu Dhabi on the Rise: Mabrian

Abu Dhabi stands out as a top choice for long-haul Russian travellers, driven by a significant rise in seat availability for the second half of 2024.


Global

Solo female travellers already stand for 14% of female tourism demand

Mabrian and The Data Appeal Company-Almawave Group, analysed the female solo traveller demand worldwide* to identify five key factors that outline the profile of this segment.


Europe

Spanish and Turkish fans will have the most affordable flights to the Euro 2024 final

The anticipation for the UEFA Euro 2024 final is beyond the stadiums: Mabrian’s data intelligence shows how this sporting passion reflects in the preparations to travel to Berlin from several European countries to enjoy grand final match


Features

Seven steps for a roadmap to move destinations away from overtourism

Addressing overtourism is crucial, with 61% of travellers avoiding destinations due to it in the past year; and to do so, destinations should use a holistic, data-led approach to balance local resources, community welfare, and tourism growth


Airlines and Aviation

Low-cost airlines increase air tickets prices to Spanish destinations this summer

Low-cost air routes fares, which currently represent 68.5% of the number of seats available on flights from and to Spain, are pushing up flight prices for 2024 summer season, based on an analysis by Mabrian, the global travel intelligence company. 


Global

Rethinking wellness travel: the rise of active well-being

Based on a deep dive into the main demand drivers of wellness travel, Mabrian, world leader in travel intelligence, traces back the evolution of this segment and its key drivers.


Global

Data Appeal and Mabrian join forces to lead the Travel Intelligence market in Europe

The Italian company, a part of the Almawave Group, has signed a contractual agreement for the procurement of the 70% of the Spanish company Mabrian Technologies


Global

Hotel Rate Rises: How much is too much?

Since the pandemic, hotel room rates have been increasing drastically and this summer saw travellers paying prices that well exceeded 2019’s prices or any ever seen before.


Europe

ETOA members to benefit from travel intelligence insights from Mabrian

Mabrian, a leading provider of travel intelligence solutions, is thrilled to announce its partnership with ETOA (European Tourism Association), the foremost trade association promoting the tourism industry in Europe.


Europe

Beyond borders: Rethinking the sustainability of long-haul travel 

The slower recovery of long-haul travel gives us a once-in-a-lifetime opportunity rethink one of travel’s biggest contributors of CO2 emissions, argues Carlos Cendra Cruz, Director of Sales & Marketing at travel intelligence provider Mabrian.  


Features

Tech the differentiator for ‘UK coronation travel boom’

Travel technology industry experts explain how both travel suppliers and travel intermediaries are using technology as an edge to make sure they don’t miss out on the one-off boost to tourism from the Coronation of Charles III this coming weekend in London.


Global

Mabrian unveils new travel trends for Russian tourists in 2022

Mabrian, a travel intelligence provider, has conducted a study on the new travel trends in the Russian market, confirming that Turkey was the destination that grew the most during 2022, but also unveiling other destinations that grew in this market.


Brazil

Brazil faces tourism recovery in 2023

Mabrian, a leading tourism intelligence provider, has published a trend study on Brazil to coincide with the World Travel Market (WTM) Latin America trade show, which is being held this week in Sao Paulo.


Global

Mabrian: Hotel price rises for Easter are not just a question of inflation

Mabrian, a travel intelligence provider, has conducted a hotel price analysis of 20 destinations in Europe for this Easter holiday.