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Rani George
Kerala Tourism unveils ‘My First Trip 2021’ campaign for domestic travellers
Kerala Tourism has launched a pioneering travel initiative led by ten influencers from around the country who will carry out a new-media campaign to attract domestic tourists in the post-Covid era
Charity / Sustainability / CSR
Madhya Pradesh inks pact with Kerala to adopt its ‘responsible tourism’ model
Madhya Pradesh government has expressed interest to implement the model, aimed at development of village and local communities, eradicating poverty and giving emphasis to women empowerment
Kerala registers highest tourist footfall in 24 years
Recording the highest growth rate in domestic and total tourist arrivals in 24 years, Kerala attracted around 1.96 crore domestic and foreign visitors in 2019, registering a healthy growth of 17.2% as compared to the figures in the previous year. The total number of tourists was pegged at 1,95,74,004, of whom there were 1,83,84,233 domestic […]
Champions’ Boat League: Kerala Tourism invites bids for franchisee rights of nine teams
A number of Indian corporates and well-known celebrities having interest in national sports leagues are in active discussions for franchisee acquisitions of Kerala Tourism’s inaugural Champions Boat League (CBL), the country’s first-ever water-based sports league patterned on the Indian Premier League (IPL) format of cricket. 25 July was the last date for bidding for CBL, […]
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