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Sabah Tourism Board


Attractions

Sabah Tourism Board clinches win at TDM Travel Trade Excellence Awards 2024 – Malaysia

The event featured an environmentally responsible laser light show, solar-powered water tanks, and glow-in-the-dark art.


Air

Air Asia signs agreement with Sabah Tourism Board

AirAsia has entered a strategic partnership with the Sabah Tourism Board (STB) that aims to boost the region’s tourism industry for the next five years.


Features

Sabah Tourism Board rebrands to ‘Feel Sabah, North Borneo’

There could not be a better travel marketplace platform than the ITB Berlin 2023 (Internationale Tourismus-Borse Berlin) for Sabah Tourism Board (STB) to launch Sabah’s new destination rebranding – ‘Feel Sabah, North Borneo’.  STB is under the purview of the Ministry of Tourism, Culture and Environment.  ‘Feel Sabah’ promotion was developed by STB while the […]


Associations

PATA expands knowledge of the outbound Chinese MICE market

Travel and tourism industry pro’s seeking to expand their knowledge of the industry  now have a better understanding of the Chinese outbound tourism and MICE market after attending the two-day PATAcademy-HCD workshop organized by the Pacific Asia Travel Association (PATA) from July 1-2, 2019. The programme, operating with the theme ‘Chinese Outbound Tourism Market’, was […]