Amadeus unlocks new personalisation capabilities with Salesforce
Kicking off the second day of its Airline Executive Summit in Istanbul, Amadeus unveiled its new service optimiser app, built in partnership with cloud-based customer relationship management (CRM) firm Salesforce, to thunderous applause from the audience. Sebastian Cavanagh, head of airlines business strategy for Amadeus said: “Until now, airlines have had to carry out bespoke […]
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