Sweden

With Sweden continuing to capture the imagination of travellers worldwide, 2025 promises an array of new openings, events, and experiences.

Bob W, the tech-powered hospitality provider, has signed a lease for its first property in Sweden, marking a major step in its European expansion and completing its presence across all four Nordic capital cities.

Liseberg amusement park in Sweden recently carried out The Peak Fear Experiment, and the research report from the experiment is now being released.

Do you mistake Sweden for Switzerland? You´re not alone. Sweden wants to end this confusion. Even the most informed and powerful people on earth can’t always tell the two countries apart.

Swedish amusement park Liseberg is looking for volunteers for “The Peak Fear Experiment” at a secret location in Sweden.

The planning of Icehotel 34 has begun and the selection process for the international design competition is now completed. Out of 157 applicants from 36 countries, 29 artists from 14 countries have now been selected.

Settle down against the trunk of a nearby tree in your local woods and join Sweden as she reads you her own chilling story, inviting you to discover her myth-filled forest in a spellbinding audio story, now available to listen to for free, globally.

TUI  and golf specialist GreenFee365 collaboration launches as TUI  expands its golf holiday offering.

Hotelbeds has hired Daniel Nordholm in a newly-created leadership position focusing on enabling financial services. Daniel will be part of the company’s Executive Committee and report directly to CEO, Nicolas Huss. 

A study from The Royal Institute of Technology in Stockholm says emissions from ships could be reduced by 97.5% by switching from diesel vessels to a new type of electric hydrofoil ship that will be introduced in Stockholm next year.

Experts at LiveRugbyTickets.co.uk examined winter hiking trails across Europe. The factors considered were the number of trails, trails per 10,000km2 for snowshoeing, skiing and hot springs.

Cities around the world transform into festive wonderlands during the Christmas season, and the cities in Europe are among some of the most impressive

Research by wedding finance experts at money.co.uk has revealed that India is the world’s most sought-after place for a destination wedding, according to Google search data.

The Arctic Bath floating hotel and resort is set to open in Sweden this December, and it’s meant to be another one-of-a-kind destination in the country.

The past year has seen UK visitor numbers to Sweden soar, new campaigns, new tourism products and the launch of three new flights from the UK. Annual figures from Visit Sweden show that UK traveller bed nights hit a record number of 857,570 in 2016. With 600,170 UK traveller bed nights recorded in 2013, this […]

Simply Sweden is offering guests a festive experience with its new break Jokkmokk Christmas market. The three-night escorted trip includes a visit to a new Christmas market in the pretty town of Jokkmokk, which is a place where the Sami showcase their traditions and sell handicrafts. For more than 400 years, Jokkmokk has been a […]

Best Western Hotels & Resorts has announced that it has acquired Sweden Hotels. The motive of the acquisition is to strengthen the competitiveness of the chains and create a stronger platform to drive industry development in terms of distribution, digitalisation, customer relations and purchasing. Together, the chains will offer a network of 135 hotels in Sweden […]