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VisitBritain


Australia

VisitBritain to host its first trade mission to Australia from 9 to 13 September since 2016

The best of destination Britain will be on show in Australia as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2016.


Global

VisitBritain activity boosts economy by £1.26 billion

Visitors spent an additional £1.26 billion across Britain as a result of activity by national tourism agency VisitBritain/VisitEngland, latest figures show. 


Global

dnata Travel and VisitBritain partner to showcase Britain’s cities and countryside to GCC travellers in 2024

Dubai-based dnata Travel, the UAE’s original travel agency and VisitBritain, Britain’s national tourism agency, have partnered to promote new destination packages with exciting experiences and extended itineraries to attract travellers across the Gulf Cooperation Council countries (GCC) to discover more of Britain in 2024 and beyond.


Global

North East set to host more than 100 travel trade at two key events

European and UK-based tour operators, travel agents and coach tour organisers will be descending on the North East this month as part of a drive to increase overseas visitors to the region.


Global

VisitBritain set to host more than 120 international travel trade on educational visits across Britain

National tourism agency VisitBritain is gearing up to welcome more than 120 international travel buyers for a series of educational visits across Britain, as part of its flagship ‘Showcase Britain 2024’ trade event.


Global

VisitBritain publishes inbound tourism forecast for 2024

VisitBritain has published its tourism forecast for 2024 showing an increase in inbound visits and spend overall to the UK compared to 2023 levels, although with varying rates of recovery and growth across its major inbound visitor markets.


Global

VisitBritain and British Film Commission sign Memorandum of Understanding

The British Film Commission and VisitBritain signed a Memorandum of Understanding (MoU) with the intention of boosting screen tourism throughout the UK’s nations and regions.


Global

Best of destination Britain on show as VisitBritain hosts trade mission to India  

British travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from across India as VisitBritain hosts it first trade mission to the country in more than three years.


China

VisitBritain gearing up to host its first trade mission to China since 2019, led by Chairman Nick de Bois CBE

The best of destination Britain will be on show in China as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2019.  Destination Britain China and North East Asia, taking place from 22 to 24 November in Shanghai, is bringing together 43 industry suppliers from across Britain with 69 […]


Global

VisitBritain gearing up to host its first trade mission to China since 2019

The best of destination Britain will be on show in China as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2019. 


Global

VisitBritain hosts first ‘Ambassador Reception’

VisitBritain has been putting the importance of the business events sector in the spotlight, hosting its first ‘Ambassador Reception’ to recognise city sector and academic ambassadors who continue to secure new international business events in Britain. 


Global

Best of Britain on show to buyers across North America

About 70 industry suppliers are set to show why Britain is the must-go-now destination to more than 50 top buyers from North America at VisitBritain’s Destination Britain North America trade event, led by VisitBritain Chairman Nick de Bois CBE.


Global

VisitBritain partners with The National Lottery in campaign to boost domestic tourism

VisitBritain and The National Lottery have teamed up to launch a new promotion to encourage Brits to visit an attraction this summer, offering £25 (approx. USD 31.78) toward trips to hundreds of top attractions across the UK.


Global

‘Ask Britain Anything’ launched by British Airways and VisitBritain showcasing modern Britain in 2023

British Airways and VisitBritain have joined forces in a new campaign that gives an insider’s view on modern Britain, with all its vibrancy and warmth, to inspire US visitors to book their next visit.


Features

VisitBritain launches multi-million pound campaign inspiring visitors to ‘See Things Differently,’ driving bookings to Britain

National tourism agency VisitBritain has this week started rolling out its new multi-million pound international campaign for 2023 to drive tourism to Britain. The international GREAT Britain marketing campaign invites visitors to ‘See Things Differently’, showcasing Britain as a dynamic, diverse and exciting destination, packed full of activities to come and enjoy now, with a warm […]


Global

VisitBritain gears up for ExploreGB Virtual

VisitBritain is gearing up to host virtually its annual flagship trade event ExploreGB, underway from 27 February to 3 March


Appointments

Gavin Landry appointed as the new Ex VP for Americas by VisitBritian

VisitBritain announced two major appointments on its team that will majorly affect its operations in its number one overseas market, the U.S


Global

VisitBritain’s GREAT Gateway Innovation Fund allocated

VisitBritain’s GREAT Gateway Innovation Fund has allocated grants to successful applicants to support marketing for inbound gateways to Britain.


Global

VisitBritain to host more than 120 international travel trade on educational visits

VisitBritain is set to welcome more than 120 international travel trade buyers for a series of educational visits across Britain.


Features

VisitBritain forecasts strong recovery in inbound visitor spending in 2023

Its overall forecast is for spending by international visitors in the UK of £29.5 billion in 2023, up 4% on the all-time spending high of £28.4 billion in 2019. Looking at the number of visits to the UK, 35.1 million visits are forecast, 86% of the 40.9 million in 2019. UK Tourism Minister Stuart Andrew […]