Taj has opened a brand new luxury hotel in the centre of Amritsar, in the northern Punjab region of India.

Located less than 12km from Amritsar airport, the new Taj Swarna is provides access to local attractions such as the Golden Temple, Jallianwala Bagh and Durgiana Temple, plus the city’s main business district. It becomes the company’s first hotel in Amritsar.

The launch of this new property follows Taj’s recent brand repositioning, which features a series of new concepts including the removal of check-in desks and morning yoga classes.

“Taj Swarna… embodies Tajness, the newly-unveiled ethos from Taj that aims to ensure unrivalled experiences and service for guests. Seeking inspiration from the brand’s Indian heritage and blending this with local cultures, Tajness focuses on personal, sensorial experiences,” the company said in a statement.

On a practical level, there are 157 rooms and suites, international and Chinese restaurants, a whiskey and cigar lounge, a fitness centre and the company’s Jiva Spa concept.

For the corporate market there is a business centre and two function spaces, including an indoor banqueting space and smaller conference room.

Taj now operates more than 80 hotels and resorts across India.