The Tourism Authority of Thailand (TAT) together with key public-private sector partners are jointly launching a ‘Happy Shopping’ campaign to stimulate inbound travel and tourist spending for travellers originating from key source markets in East Asia.

The ‘Happy Shopping’ initiative targets international visitors from China, Japan, South Korea, Hong Kong and Taiwan with highly strategic promotional activities that include sales on tourism products and services. Running from now until 31 October, the campaign will include special offers and deals on tourism products and services. It will also offer ‘on top’ discounts as well as privileges added to any existing discounts already available for tourists at various shops and businesses around Thailand.

These include branded goods and souvenir items that are popular in the source market countries. Visitors will be entitled to discounts and privileges by only showing their passports to receive the discounts or giveaways from participating restaurants, shopping malls, department stores, duty-free shops and spas.