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Tết-a-Tết: Bangkok vs Ho Chi Minh in the battle for Vietnamese New Year

Alastair Newport

- January 28, 2019

CNY Dragon Dance Bangkok, Thailand

With 5 February fast approaching, Tết,  the Vietnamese New Year, is almost upon us. The nation festival – where Vietnamese from far and wide make the pilgrimage back to their hometown and week-long street parties where locals ward-off evil spirits with the din of exploding fireworks, banging drums and raucous displays of Lion Dancers.

Well, that is how it is supposed to be; a traditional festival seeing in the new year at home with friends and family. However, the times they are a changin’,  as a new report from OTA, Agoda reveals, Vietnamese are increasingly opting to eschew hearth and home in favour of destinations abroad.

 Tat Nien meal in Vietnam
Vietnamese family partaking of Tat Nien meal, on family reunion day, during Tet

According to Agoda’s data, for the first time ever Bangkok, Singapore and Kuala Lumpur have entered the top ten rankings, as travellers buck tradition to spend the holiday season abroad.

On top of which, Bangkok has leapfrogged Ho Chi Minh City’s crown for the most-booked Tet destination, a title Ho Chi Minh City held for at least the last two years.

Top ten Tết destinations

Ranking 2017 2018 2019
1 Ho Chi Minh City Ho Chi Minh City Bangkok
2 Bangkok Bangkok Dalat
3 Phan Thiet Hanoi Nha Trang
4 Nha Trang Da Nang Phan Thiet
5 Da Nang Vung Tau Da Nang
6 Hanoi Nha Trang Singapore
7 Vung Tau Phan Thiet Vung Tau
8 Dalat Dalat Phu Quoc Island
9 Phu Quoc Island Hoi An Kuala Lumpur
10 Hoi An Phu Quoc Island Ho Chi Minh City

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Tết-a-Tết: Bangkok vs Ho Chi Minh in the battle for Vietnamese New Year

Alastair Newport

- January 28, 2019

CNY Dragon Dance Bangkok, Thailand

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats