The Postcard Hotel is a brand of intimate luxury hotels, which is aimed at the bold and the ambitious with destinations by the sea, the mountains or jungles rich in wildlife. According to its founder, veteran hotelier Kapil Chopra, transformative experiences and local community are at the heart of the new brand.

Each hotel will offer experiences inspired by its surroundings, giving guests a sense of the neighbourhood and the destination. Highlights will be authentic local experiences— from food, to design, to artisanal cocktails, to defining the guest’s own check in and check out hours and immersions with the local community.

“The hotel does the thinking for them”

Chopra commented: “What I wanted to do with The Postcard Hotel, is to make luxury hotels for the modern audience while bringing back the romance and charm of sun-kissed holidays.

“We wanted it to be rich in its experience but also wanted it to be simple. We believe guests want to stay in a place where the hotel does the thinking for them, where they get the simple things right, yet offer fantastic spaces for them to relax, meet like-minded people and experience local culture. This is why we handpick our locations and our hotels so that guests have a different experience whether they are in Goa or overlooking the snow-clad Himalayas.”

Three to fifty

The Postcard Hotel has announced the opening of three luxury hotels spread across neighbourhoods in Goa: The Postcard Moira, nestled in one of the four heritage villages of Goa, The Postcard Velha, surrounded by 300 acres of virgin coconut plantations in old Goa; and further south, in keeping with its proposition of taking travellers back in time, The Postcard Cuelim (top photo), that houses a 350-year-old chapel.

The brand is committed to building and operating 50 hotels in the next 5 years. Furthermore, in the next 12 to 18 months, The Postcard Hotel will be present in seven more destinations across the country.