Pure Luxury, the ultra-luxury brand of dnata Travel Group UK, have announced their latest campaign  – Travel Trends 2024. Featuring 65 luxury properties, the campaign is broken down into eight hand selected themes: Beach Retreats; Romantic Escapes; All-Inclusive; Newcomers; Wellness; Epicurean  Escapes; Wanderlust and Family Holidays.  

Following the success and popularity amongst agents for their Travel Trends 2023 campaign, Pure  Luxury have reimagined the theme for 2024 with updated inspiration, a fresh look and feel, and a  significant number of additional offers. Plus, an even bigger 84-page book, available in both print  and digital. 

The printed books will land with over 500 Pure Luxury agents from 02 January, along with details of  their exclusive booking incentives and where to find all supporting marketing materials for them to  promote across the peaks period.  

To celebrate the launch of Travel Trends 2024, Pure Luxury are giving agents the chance to win one  of eight places on two ultra-luxury FAM trips – one travelling east and one travelling west in 2024.  Agents could be joining Pure Luxury on the beautiful west coast of Mexico in partnership with  One&Only Resorts and AeroMexico, or on the idyllic island paradise of Mauritius.  

In addition, throughout January and February, all bookings made with Pure Luxury will be entered  into a weekly prize draw to win luxury gifts. January’s themed prizes will be based on wellness and  detox, whilst February will focus on wine hampers and restaurant vouchers. 

All agents need to do to be in with a chance of winning one of these top luxury prizes is make a Pure  Luxury package booking between 02 January – 29 February 2024.

Pure Luxury are also reminding agents that they can still earn rich Farebank Rewards on all Pure  Luxury package holidays – up to £1,500 per booking. Farebank Rewards can be redeemed against a  range of high street vouchers or for your own Pure Luxury holiday. 

Sarah Lancashire, Marketing Director, dnata Travel Group UK, shared, “As we start a fresh new year  and head into our biggest booking period, it was important for us to answer the call for every  demand and deliver the most current, market-leading inspiration. Therefore, our Travel Trends 2024 campaign showcases the most in demand destinations, on-trend escapes and sought-after  experiences, with every detail meticulously gathered by our expert teams who truly understand  luxury.  

We pride ourselves on being able to tailor-make any dream holiday and surpass expectations and we  understand every individual has their own personal, specific requirements. No dream is too big and  no detail is overlooked, agents who book with Pure Luxury this year will see this for themselves.” 

When agents book with Pure Luxury, clients receive complimentary pre-departure concierge service,  complimentary UK airport assistance and lounge passes, plus enhanced complimentary silver  Marhaba service in Dubai. 

Travel Trends 2024 by Pure Luxury is live from 02 January until 29 February. Across this time agents  can find 65 offers priced from regional airports, social media assets including video, and  downloadable assets with in-depth information on the brand 70-page microsite.