With a sharp focus on the restart of MICE travel, integrated travel services company Thomas Cook (India) has launched a strategic corporate outreach – India’s first such physical MICE event since lockdown, in partnership with Marriott International.

The event, aimed at bringing back confidence in MICE travel, saw active participation from over 80 of India’s leading corporates. Thomas Cook India’s Assured-Insured-Secured programme, together with Marriott International’s Commitment to Clean, served to build confidence and add reassurance towards MICE travel in the new normal.

Destination India presents a significant yet underleveraged opportunity for the MICE sector and to inspire MICE decision makers, Thomas Cook India’s MICE event in partnership with Marriott International, was themed, ‘Discover the World in Incredible India’.

The vibrant interactions included dialogue around the potential of India as a MICE destination, digital, physical and hybrid MICE programs and the new travel normal for MICE. The MICE Travel Mart offered the corporates an opportunity to interact with over 20 participating Marriott hotels that represented top MICE locales across India; also Dubai and Thailand. The New Zealand Tourism Board also highlighted their MICE offerings.

Rajeev Kale, president and country head for holidays, MICE, Visa in Thomas Cook (India) said: “This valuable partnership with Marriott is aimed at inspiring our corporate decision makers and building confidence in travel – while simultaneously putting the spotlight on incredible India. The in-person format created a vibrant platform for discussion and innovation and has been valuable in addressing queries for MICE travel in the new normal.”