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TikTok’s most popular beaches

Kristin Mariano

- September 27, 2022

No one can deny the impact of TikTok, and it seems its influence has spread to the travel world too. With over 17.5 billion views of the #TravelTok and #TravelTikTok hashtags, people are turning to the app to inspire future adventures. But which locations are dominating the app?

New data from Destination2 has revealed the most popular beaches on TikTok, based on the number of views of videos with each beach’s hashtag.

The most popular beaches on TikTok 

Rank Beach Country TikTok views
1 Bondi Beach Australia 445,800,000
2 Pattaya Beach Thailand 128,500,000
3 Nha Trang Beach Vietnam 64,600,000
4 Vũng Tàu Beach Vietnam 61,900,000
5 Waikiki Beach Hawaii, USA 43,700,000
6 JBR Beach Dubai 30,300,000
7 Kelingking Beach Bali 30,000,000
8 Santa Monica Beach California, USA 29,000,000
9 Airlie Beach Australia 27,800,000
10 Whitehaven Beach Australia 23,500,000
11 Kuta Beach Indonesia 22,500,000
12 Navagio Beach Greece 17,600,000
13 Haeundae Beach South Korea 10,900,000
=15 Railay Beach Thailand 8,700,000
=15 Boulders Beach Cape Town, South Africa 8,700,000

1. Bondi Beach, Australia – 445.8 million views

With its white sands and vast stretches of turquoise blue ocean, Bondi Beach in Australia is TikTok’s top beach, with 445.8million views of content featuring the #bondibeach hashtag. The Gen-Z led app is full of thousands of videos dedicated purely to Bondi Beach content – giving travel fans a glimpse of the surfer’s paradise.

2. Pattaya Beach, Thailand – 128.5 million views

Pattaya Beach sits on a crescent of coastline on the eastern shore of Thailand. Set against the backdrop of towering palm trees and the vibrant city of Pattaya, it’s a gem in the crown of Thailand’s tourist offering. So it’s no surprise that the beach has racked up millions of TikTok views. With over 128.5million views of videos tagged #pattayabeach, it’s the second most popular beach on TikTok, according to our study.

3. Nha Trang Beach, Vietnam – 64.6 million views

An island bliss with crystal-clear waters and white powdery sands, Nha Trang Beach in Vietnam is a true island bliss. Visitors to the beach can enjoy boat cruises, hot air balloon rides over the coast and scuba diving in the coral-rich waters. With so much to see and do, Nha Trang Beach is well deserving of its spot as the third most popular beach on TikTok, with over 64.6million views.

 

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TikTok’s most popular beaches

Kristin Mariano

- September 27, 2022

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats