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Tokyo bus operator goes multi-lingual

Mark Elliott

- June 13, 2017

The operator of bus services to and from Tokyo’s Narita Airport and Tokyo Disneyland is taking steps to cater for international travellers.

Keisei Bus is now offering signage in multiple languages, both onboard its vehicles and at bus stops, plus a series of other multi-lingual services.

All the company’s bus stops (about 2,000 in total) now have signage in English, while major stops – including those on the routes to the airport and Disneyland – also have signage in Chinese and Korean.

Onboard the buses, free Wi-Fi is now available in six languages – Japanese, English, Chinese, Korean, Thai and Portuguese – and the company’s entire website has been translated into English, Chinese and Korean.

Finally, Keisei Bus is urging its drivers to learn English, or use smartphones equipped with translation apps.

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Tokyo bus operator goes multi-lingual

Mark Elliott

- June 13, 2017

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats