On Location, the first official global travel and hospitality provider for the Olympic and Paralympic Games Paris 2024 has compiled a few travel trends and insights. 

As consumer demand for more exclusive experiences and sports tourism increases, On Location is at the forefront of redefining the concept of immersive hospitality experiences, providing fans with exclusive access, unparalleled luxury, and unforgettable moments through their hospitality packages created for the Paris 2024 Olympic and Paralympic Games.

Based on recent research, here are some of the biggest trends that travellers are likely to follow in 2024:

1) Once-in-a-lifetime Experiences – This trend is hardly new but must be included for 2024. Travelers are constantly looking for unrivaled access to memorable, once-in-a-lifetime experiences during their vacations. For sports fans attending the Olympic Games Paris 2024, On Location is offering On the Finish Line packages featuring premium finish-line seats at Track and Field events allowing them to witness athletes’ last critical, heart pounding steps across the finish line and sailing packages that allow guests to watch the competitions directly on the water.

2) Sports Tourism – Audiences of all ages are becoming increasingly interested in sports tourism, which gives them a lasting and unforgettable experience while they enjoy a sport or event. Post-Covid, we’ve seen resurgent and increasing demand, and the global sports hospitality market is expected to grow rapidly over the coming years. With On Location’s in-venue Hospitality packages, fans can enjoy sporting events with premium seating, food and beverages, entertainment, guest appearances and more, in iconic Parisian venues.

3) Entertainment-inspired destination travellers – Next year, we are likely to see a continued uptick in people traveling to visit places where their favorite TV shows and films take place. With the popularity of shows such as The White Lotus, set in aspirational places overseas, travelers are looking to visit real-life locations shown in their favorite entertainment. For the Emily in Paris fans traveling to Paris next year, On Location offers a wide-range of quintessentially Parisian travel and accommodation options.

4) Culinary Travel – More and more, we are seeing people plan their trips around trendy restaurants and dining experiences. From sustainable and ethical dining, to culinary classes and street food exploration, there are many ways for travelers to expand their horizons through food next year. For the upcoming Games, On Location is offering travelers rare dining packages in the most iconic landmarks in the city of light, such as the Gustave Eiffel Lounge.