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Travel Rebound continues, new destinations preferred 

Travel Rebound continues, new destinations preferred 

Kanchan Nath

- February 6, 2024

Travellers are planning three or more trips in 2024, according to the world’s most experienced travellers responding to the Global Rescue Winter Traveler Sentiment and Safety Survey. The overwhelming majority of respondents (93%) are planning international trips this year with 41% planning three or more trips and more than half (52%) taking one-to-two trips abroad.

“The survey results are a clear indicator, and consistent with expert predictions and travel volumes reported by TSA, that the travel rebound will continue through 2024,” said Dan Richards, CEO of The Global Rescue Companies, the world’s leading provider of medical, security, evacuation and travel risk management services, and a member of the U.S. Travel and Tourism Advisory Board at the U.S. Department of Commerce.

Mexico, Canada, Europe and Africa are the four leading international destinations for travelers, according to survey results. However, a significant number of survey respondents (66%) are planning to include new international destinations to visit this year.

“The traveler’s appetite for exploring the world is increasing. Today’s travelers are traveling boldly and increasingly seeking out new destinations that are unspoiled, less popular, more remote and sometimes a little riskier,” Richards said. “Adventure travel, luxury travel and other activity-focused segments will continue to see strong growth. Many places are at capacity or are over-subscribed and have waiting lists.”

The top 10 most frequently mentioned new international destinations travelers are planning to visit are Spain, Africa, Japan, Argentina, Italy, Australia, Greece, Portugal, Greenland and Norway.

Many travelers reported planning longer, more adventurous trips. Nearly a quarter (23%) of respondents said that since the pandemic ended, they are planning to stay longer on at least one of their international trips in 2024. One in five respondents (21%) are planning more adventurous, immersive trips in 2024 compared to past trips.

The majority of respondents (83%) said they would travel with friends or family for their trips, but not for all of their trips. Nearly a third (30%) said some of their trips would be solo, 19% said at least one trip would be on their own with a group of strangers, and 8% said one or more trips would be travel with business colleagues.

 

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Travel Rebound continues, new destinations preferred 

Kanchan Nath

- February 6, 2024

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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