Global travel and leisure company TUI, whose UK head office is based in Luton will be the face of Luton Town Football Club’s training kit for the 2023/2024 season. The travel company employee nearly 3,000 people across their head office based in Wigmore Luton, as well as the hangar and airport servicing the TUI airline.

The company has been an important employer in the town for many years, going back to the 1960’s with Britannia and since 2005 as Thomson based at Wigmore house. The travel brand is pleased to be sponsoring the club in one of its most important years, celebrating the team’s success with its employees and the local community in Luton.

Commercial and Business Development Director Richard Sofer said: “Many of our employees are from Luton or the surrounding areas, and many of us watched in awe last season as the club got their well-deserved Premier League promotion. We couldn’t be prouder to have our logo on the training kit shirts for this important season and as a large employer in the town it’s great to do something that feels so important to the community and we know our colleagues will love being involved.”

Hatters commercial director Chris Bell said: “Striking up partnerships with organisations who have long-standing connections to Luton are of great importance to us as a club, so we are happy to welcome TUI along for the ride for the forthcoming top-flight campaign.

“We know that TUI in their previous guises have been an important employer in the town, dating back to the 1960s, and these are the kind of close-knit, community values that we respect.

“Their unmistakable logo looks great on an already eye-catching range of new Umbro training wear, which we will soon be able to update fans on its availability to purchase.”

TUI commercial and business development director Richard Sofer said: “Many of our employees are from Luton or the surrounding areas, and many of us watched in awe last season as the club got their well-deserved premier league promotion.

“We couldn’t be prouder to have our logo on the training kit shirts for this important season and as a large employer in the town it’s great to do something that feels so important to the community and we know our colleagues will love being involved.”

The men’s, women’s and youth teams will have the branding across the front of their tops for training and matchday warm-ups of the brand’s iconic smile logo. The new 2023/24 LTFC official training wear will be available for purchase in due course.