LOADING

TDM NEWS EVENTS IWTA SERIES TDM

creative website

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

UK confidence to fly is high despite Brexit and COVID-19

UK confidence to fly is high despite Brexit and COVID-19

Megha Paul

- March 31, 2021

A new survey from Cirium, an aviation analytics company, reveals that the UK is confident to fly again. The ongoing uncertainty surrounding travel restrictions or the changes in travel as a result of Brexit, hasn’t deterred Brits from wanting to fly—with leisure travel making up over 80% of planned air travel.

UK travel is currently contending with the twin impact of COVID-19 and Brexit, yet the survey shows pent-up demand for travel and identifies key trends in the UK’s attitudes to flying again. The majority of British travellers (90%) state that they intend to fly at some point in the future, with over half of them (54%) planning to take to the skies within the next 12 months.

A third (33%) of those planning to travel intend to book a month or less before their departure date, with 66% claiming they will book 1-3 months or more ahead—highlighting that the booking window remains volatile. The survey reveals those likely to book at short notice are generally younger than those intending to book more in advance.

European destinations account for 60% of proposed flights from the UK—a significantly higher result than any other continent, suggesting a preference for short-haul flights. In addition, 52% of UK travellers said they would be comfortable travelling to Australia, while around half would be at ease visiting Ireland (51%) and Canada (47%). Meanwhile, only 11% expressed they would feel comfortable flying to China and India, while just 13% would consider a trip to South Africa. Of those intending to travel, 81% will do so for leisure purposes—signalling a pent-up demand for holidays, while the return of corporate travel remains slow.

Unsurprisingly, Brits show a strong preference for UK airlines, with 36% identifying British Airways among their favourites, followed by easyJet in second place. Carriers including Virgin Atlantic, Emirates, Ryanair and Jet2.com are also among the top choices.

Jeremy Bowen, CEO of Cirium said: “Cirium is committed to understanding the impact of COVID-19 and Brexit on UK air travel, and supporting the industry to navigate the changing views of the British public about flying. The survey shows that people’s desire to travel remains incredibly resilient and pent-up demand bodes well for travel recommencing. It also helps clarify where the initial demand is likely to be, for example leisure travel from the UK to European destinations.”

This insight may help focus efforts to get UK travel up and running again. For example, providing reassurance for those travellers who are concerned with the extra measures in place for travelling to EU destinations in a post-Brexit world.

The survey was carried out by independent market intelligence firm Thrive on behalf of Cirium, interviewing 2,105 adults across the UK between February 23 and 25, 2021.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

UK confidence to fly is high despite Brexit and COVID-19

Megha Paul

- March 31, 2021

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats