Korean Air, the Korean Tourism Organisation (KTO) and LOTTE Hotels & Resorts collaborated on a joint UK travel industry Fam trip to South Korea.

Representatives from Meon Valley Travel, Scott Dunn, Affordable Luxury Travel, Altour, Selective Asia and Martin Randall Travel enjoyed a six-day trip to South Korea. The group experienced the award-winning service and comfort of Korean Air on flights to Seoul and also to the country’s second city of Busan, and stayed at four of the South Korean luxury hotel chain, LOTTE Hotels & Resorts’, properties including the signature landmark SIGNIEL hotels.

The KTO presented a full itinerary that included trips to Gyeongbokgung Palace in Seoul, Bulguksa Temple and Seokguram Grotto in Gyeongju, and other notable sites around the respective cities. In Busan the group took a cable car ride to Songdo Island, visited the Gamcheon Cultural Village, and Jagalchi fish market.

The group were accompanied by Korean Air’s Rohan Soni; KTO’s Ruby James and Karen Etheringon from LOTTE Hotels and Resorts.