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UNWTO unveils guide to help women in tourism

Megha Paul

- March 9, 2021

The UN World Tourism Organisation (UNWTO) is marking International Women’s Day 2021 with the release of its Inclusive Recovery Guide for women in tourism, compiled in collaboration with UN Women.

UNWTO data shows that women make up the majority of the tourism workforce (54%). Women in tourism are also often concentrated in low-skilled or informal work. This means that they are feeling the economic shock caused by the crisis more acutely and quicker than their male counterparts. In many cases, they are cut off from the social and healthcare protections that are so vital in a global pandemic.

The secretary-general of the United Nations António Guterres said: “As the world marks International Women’s Day in the midst of a global pandemic, one stark fact is clear: the COVID-19 crisis has a woman’s face.”

UNWTO secretary-general Zurab Pololikashvili added: “Tourism is a proven driver of equality and opportunity. This unprecedented crisis has hit our sector’s women fast and hard, which is why gender equality and empowerment must be centre stage as we work together to restart tourist and accelerate recovery.”

Almost one year on since the pandemic was officially declared, the negative impact it is having on women and girls has become devastatingly clear. This increase in women’s economic and social insecurity combined with the observed rise in unpaid care work and domestic violence have meant that women in tourism have been disproportionately affected by the devastating effects of the pandemic on the sector.

The Inclusive Recovery Guide provides recommendations to policymakers, businesses and civil society actors in tourism for designing gender-responsive measures in response to the ongoing pandemic.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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UNWTO unveils guide to help women in tourism

Megha Paul

- March 9, 2021

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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Join our global community of over 5 million travel and hospitality executives.