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US airlines feel Delta variant impact

US airlines feel Delta variant impact

Joe Cusmano

- August 16, 2021

Only a few weeks ago, several US airline executives suggested that the Delta variant of the Covid-19 would have little impact on domestic air travel demand.

They were almost unsettled by the speed with which domestic travel recovered this year, and they couldn’t imagine anything throwing airlines off course.

However, as countries around the world are discovering, the highly transmissible Delta variant alters the game slightly.

“The company has recently experienced a deceleration in close-in bookings and an increase in close-in trip cancellations in August 2021, which are believed to be driven by the recent rise in Covid-19 cases associated with the Delta variant,” says Southwest Airlines.

That makes it difficult to be profitable in the third quarter, Southwest warns.

Frontier Airlines had been the first US carrier to acknowledge a booking impact from the Delta variant just a few days before.

Frontier then cited the variant’s challenges as it joined United Airlines in insisting that all of its employees be vaccinated against Covid-19.

Recent events in the United States serve as a reminder to airlines that, while they were correct to bank on the promised “pent-up demand,” a portion of that demand is still dependent on passenger confidence in the epidemiological situation.

However, if countries such as the United States follow the lead of other countries, a sharp increase in Covid-19 cases linked to the Delta variant may be followed by a relatively rapid decline in infections.

The hope is that highly vaccinated populations will dampen the virus’s impact enough to keep the recovery on track. The strong recovery of international air travel in Europe is cause for optimism in this regard.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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US airlines feel Delta variant impact

Joe Cusmano

- August 16, 2021

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats