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Villa Plus survey reveals Brits’ overpacking habits

Villa Plus survey reveals Brits’ overpacking habits

Christian Tolentino

- May 21, 2019

Brits packing habits - Villa Plus

Brits packing habits - Villa Plus

According to a survey conducted by villa holiday tour operator Villa Plus, 60% of British respondents pack more than they need when they go on holiday.

Villa Plus surveyed 1,000 British tourists to find out whether they overpack for a holiday and which items they are most likely to take as extras. The study revealed that women are more likely to overpack with 67% doing so, compared to 52% of men. However, men will take more books (15% vs 6.5%) and gadgets (16% vs 3%) than they will require for their holiday.

The items people tend to overpack are toiletries, make-up, clothing, shoes, books, gadgets, handbags, hairdryers and food. Items that bring home-like comforts such as ketchup, vinegar, mayonnaise, chocolate and tea bags the top items most likely to be found in a Brits’ suitcase.

“It’s worth always checking”

Simon Lifford, head of sales and marketing from Villa Plus, commented: “It can be very difficult packing for a holiday. Every airline has its own rules when it comes to size and weight and depending on the time of year and destination, it can be hard to judge how many good or bad weather clothes to take!

“Overpacking can make us feel more reassured — knowing we have packed for every eventuality — however, it’s worth always checking how much baggage allowance you have and weighing your case before you set off to avoid additional charges.”

Furthermore, the research revealed that 18-24 year-olds are big ‘overpackers’ with 75% doing so on every holiday. However, almost all of those aged 65+ surveyed (98%) admitted that they overpack clothing for every holiday. 25-34 year-olds are the worst for overpacking toiletries (47%) so and 55-64s are the worst for overpacking shoes (42.4%).

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Villa Plus survey reveals Brits’ overpacking habits

Christian Tolentino

- May 21, 2019

Brits packing habits - Villa Plus

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats