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Virgin Australia and Qatar Airways Strengthen Sustainability Focus with New MoU

Joe Cusmano

- October 31, 2024

Virgin Australia and Qatar Airways have taken a significant step forward in their strategic partnership by signing a Memorandum of Understanding (MoU) to collaborate on various sustainability initiatives. This new agreement underscores both airlines’ commitment to advancing environmental sustainability within the aviation industry.

Key Areas of Focus

The MoU outlines several key areas where the two airlines will work together:

  • Sustainable Aviation Fuel (SAF) and Low Carbon Aviation Fuel (LCAF): The partnership aims to advance the certification, production, and commercial uptake of SAF and LCAF in Australia. This includes potential collaboration on relevant projects to promote these eco-friendly fuels.
  • Environmental Management: Both airlines will focus on waste and energy management, sustainable procurement, and other environmental management practices.
  • Aviation Workforce Development: Recognizing the importance of human capital, the partnership will explore opportunities for learning, education, and development within Australia’s aviation ecosystem.
  • Sustainability-Related Customer Solutions: The airlines will also explore innovative solutions to enhance sustainability for their customers.

Strengthening the Partnership

Christian Bennett, Virgin Australia’s Chief Corporate Affairs & Sustainability Officer, and Fathi Atti, Qatar Airways Group Senior Vice President of Aeropolitical & Corporate Affairs, signed the MoU. This agreement marks Virgin Australia’s first sustainability-focused MoU with a partner airline and reflects the deepening relationship between the two carriers.

“This is our first sustainability-focused MoU with a partner airline, reflecting the growing and strategic nature of our relationship with Qatar Airways,” said Christian Bennett. “It allows Virgin Australia to harness the scale and expertise of the world’s best airline to help tackle a range of sustainability challenges – from adopting SAF-related solutions to customer solutions to workforce development.”

Fathi Atti added, “This MoU not only further strengthens the strategic partnership between Qatar Airways Group and Virgin Australia but also cements the shared commitment towards achieving our common objectives in sustainability. Driving progress in environmental sustainability is at the heart of Qatar Airways’ corporate culture.”

Future Prospects

In addition to the MoU, Qatar Airways Group it has announced its intention to acquire a 25% equity stake in Virgin Australia, pending Australian Government approval. This move is expected to further solidify the partnership and expand both airlines’ network, lounge, and loyalty offerings.

As Virgin Australia and Qatar Airways celebrate the second anniversary of their strategic partnership, this new MoU sets the stage for a collaborative effort to advance environmentally sustainable and inclusive operations in the aviation industry.

Stay tuned for more updates as these two leading airlines work together to create a greener future for air travel.

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Virgin Australia and Qatar Airways Strengthen Sustainability Focus with New MoU

Joe Cusmano

- October 31, 2024

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats