Virgin Holidays will open its first store in Stevenage on August 24, based in the new flagship Debenhams on the Roaring Meg Retail & Leisure Park. 

The company is expanding further into Hertfordshire, adding to its collection of outlets in Hemel Hempstead, Hatfield, and Cheshunt.

To celebrate the store opening Virgin Holidays will have a number of attractions including face painting and balloon modelling. There will also be £1000 in shopping vouchers for a visitor to win which can be used towards their next Virgin Holiday.

Lee Haslett, product & distribution director said:

“We’re really excited to open our first store in Stevenage, and can’t wait to start making people’s dream holidays a reality. Whether you’re after a family holiday to Orlando or a honeymoon in the Maldives our highly trained staff can assist with tailoring the perfect getaway – while you relax in store with a glass of bubbles and a holiday brochure.”