Crowne Plaza Greater Noida, a leading business hotel in Delhi NCR, has announced the launch of the world’s first hotel virtual reality (VR) experience centre, in association with Noida-based VR tech startup, The Knotty Tales.

Located strategically at the hotel lobby, it would allow users to indulge in an immersive 8K three-dimensional, computer generated virtual environment that can be explored and interacted with as per the client’s requirements. With this initiative, the hotel becomes world’s first hotel to adopt VR technology with a physical experience centre on-site.

“This is the future. VR is such a powerful immersive medium that perfectly complements the experiential nature of our industry. I am certain about the potential this holds for hotels to technologically advance the way we present our product to a prospective client or a business partner,” said Ashwani Nayar, general manager of the hotel.