For the 40th anniversary of World Travel Mart (WTM) London, the Buyers’ Club programme is being revamped to create a new and exclusive experience for buyers, exhibitors and visitors. The aim is to only have the highest calibre of buyers at the show, meaning that each one receives a more tailored experience.

This focus on streamlining WTM London’s features will create a greater business experience for all as well as ensuring the arrival of fresh ideas and new possibilities. As there will be no changes in visa policies for people entering the UK following a deal or no-deal Brexit – it is anticipated global buyer applications will exceed those of last year.

In 2018, there were over 9,000 buyers. This year it is projected there will be more buyer applications than ever. As part of the new and improved WTM London Buyers’ Club, the top 600 industry buyers will receive invitations to attend.

Outside of the top 600 global buyers, the application process includes a new vetting procedure. This process will gather data on how individual buyers use WTM London to enhance their business, ensuring all who attend gain maximum benefits from this world-class travel exhibition.

Simon Press, senior exhibition director of WTM London said: “This fundamental change in the way in which the Buyers’ Programme will operate represents an exciting advancement for WTM London. Entering our 40th edition has encouraged us to refine our products in order to give attendees the best experience possible.”