Following its UK launch earlier this year, Yonda, a self-drive sightseeing experience, has announced the implementation of its first travel trade initiative.

Working with b2me Tourism Marketing, Yonda will forge UK and international partnerships and launch a new agent training guide and a UK sales mission.

Two London fam trips will takes place before the end of January.

The proposed activity will enable Yonda to strengthen its UK trade relationships and develop its international presence. The experience company is planning a spring USA sales mission and a Japanese tour operator focus group, to assess opportunities in the market.

Yonda’s co-founder James Kafton said: “2017 has been a great year following our May launch and we want to continue this success into 2018, which is why we’re investing in the travel trade. Our initiative will allow us to reach new markets and develop a range of diverse partnerships. The new training guide, along with the sales missions and FAM tours, will also provide agents with the tools they need to successfully sell our product.”

www.goyonda.com.